About Us

Founded with a vision to empower individuals to wear their roots with pride, Sitara is for the dreamers, the travelers, and the innovators. We create clothing for those who embrace their heritage but are always looking forward, combining comfort, craftsmanship, and cultural significance in every design.

Rooted in the rich cultures of the Middle East and South Asia, our design studio brings together timeless traditions with contemporary wear, creating a unique fusion of past and present. Each piece tells a story, capturing the beauty of landscapes, architecture, and artistry from our regions.

At the heart of our brand is the desire to celebrate diversity and offer a platform where tradition meets the future. Middle Eastern and South Asian cultures are more than just aesthetics—they represent resilience, creativity, and timeless beauty. In a world where we see the same trends repeated, representation of these regions reminds us that diversity is our greatest asset. Wearing designs inspired by our heritage is a way to take control of our narrative, to showcase the richness of our culture, and to say, "We’re here, we matter, and we’re proud of where we come from."